In this presentation, Dan Droz provides a strategy for increasing the value of your professional services by “productizing” what you do. With specific examples, he outlines how successful professional practices represent their services as “products” and how you can apply these principles to your own practice. In this presentation, you will learn:

• Changes in the market that impact services
• The three strategies for productizing services
• Examples of productized services
• Features of productized services
• The ways you can productize your service

Price: $9.95