In this presentation, Dan Droz provides an overview of legal marketing, outlining the goals, strategies and tactics of effective marketing. He articulates his time-tested theory of marketing leverage and identifies 15 cost-effective tactics that lawyers can use to develop new matters. In this presentation, you will learn:

• The importance of practice development methods
• The two pillars of professional practice development
• The three fundamental sources of new matters
• The theory and practice of measuring cost-per-client
• 15 tactics to improve marketing efficiency

Price: $9.95