Book Positions Bob Bernstein as a Thought Leader.
The Write Way to Get P.A.I.D.

A big challenge that many clients face is how to differentiate themselves and their companies as leaders in their field. Droz client, Bob Bernstein, a creditors' rights lawyer, had the idea for a book on how companies could manage their credit policy. But he needed a structure and 'hook' to position himself and his firm as genuine leaders in the field.

Droz helped Bernstein develop an innovative book concept and strategy to introduce the firm to potential clients. The concept: Get P.A.I.D... A Guide to Getting Paid Faster (and What to Do if You Don't). P, for Preparation. A, for Assessment. I, for Implementation. And D, for Defense. That launched the Get P.A.I.D. System, a series of products designed to assist collections professionals. A new web site, www.getpaidsystem.com, was built to support the book and the products, and to highlight the successful placements of the public relations campaign.

With the new book driving the product series, Bernstein gained the leverage to get to the head of the pack. Within months he was securing speaking engagements, being quoted in national publications, and being tapped to develop training programs for the largest association of credit professionals in the world.

Dan Droz, CEO, worked closely with Bernstein on the Get P.A.I.D. brand. "Bob Bernstein is an innovator in his industry. Now everyone from small business owners to large corporations are aware of him and can benefit from his expertise. That's thought leadership at its best."