|
Pittsburgh,
PA, January 31, 2002 – Droz and Associates, the Pittsburgh-based
marketing firm, has introduced a new series of self-assessments that allow
individuals to test their marketing and branding savvy. Available free
on the firm’s Web site, www.droz.com, the Marketing Quotient‘
assessments include ten true/false questions on a broad range of strategic
and tactical issues.
All questions are pre-tested for their level of difficulty and tests are
automatically scored, based on a number of factors including the number
of questions answered correctly, the level of difficulty of the questions
and scores of others who have completed an MQ.
Results are categorized in groups such as Early Stage or Seasoned
Professional and a full analysis is provided.
In addition to the MQ assessments, Droz and Associates offers a variety
of other assessments, diagnostic tools and measurement methods to help
clients plan and implement effective and measurable marketing programs.
The firm also uses a proprietary Scorecard™ process to track projects
against benchmarks.
A full service marketing firm, Droz offers branding, strategic planning,
design, advertising, interactive marketing and public relations to a variety
of clients including professional service firms, associations and high
technology companies. Visit the firm’s Web site at www.droz.com.
# # #
|