::: Marketing Quotient :::

		True	False
1.	Repetition of a message through tag lines, jingles, slogans or key words is an effective way to create share-of-mind for a product or service.

2.	An invented name such as Aviva is more effective branding than actual descriptive words such as Explorer.

3.	In advertising, the more information you convey about a product and its benefits, the better.

4.	“No Comment,” is often a good way to respond to press questions that are controversial or where you do not have all the information you need in a crisis.

5.	In media relations, the number and size of placements are not the most important factors in effectiveness.

6.	The primary goal of advertising is to increase sales.

7.	Measuring click-through rates on Internet ads is not a good way of evaluating their effectiveness.

8.	Testimonials from experts are the most effective way to establish credibility and preference.

9.	Reaching as many people as possible is a good way of maximizing your response rates and creating market penetration.

10.	Fear is a strong motivator in advertising that is trying to promote a product to change behavior, such as smoking.

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