This fall, Dan was featured at the International Association of Business Communicators (IABC) Conference in Hartford, Connecticut. He spoke on one of his favorite subjects, The Irresistible Factor: How to Make Your Products, Services and Ideas Irresistible. Here, he explains his PERSUADE Theory: why people resist new ideas and the 8 strategies to lower resistance, creating a condition of "Irresistibility." Read more.
Happy New Year
For many companies, the coming year will mean greater attention to reducing the cost and increasing the effectiveness of your marketing, and we've got compelling ways to do both. In this issue, we report on two of our projects recently recognized by the American Marketing Association as winners in this year's "Marketer of the Year" awards. As far as we know, we were the only firm to garner double awards in the same year! Congratulations to our clients, Propel Schools and The Senior Life Insurance Institute (SLII) for their commitment to integrated marketing. Having profiled Propel in a previous issue, we're highlighting SLII in this issue. We also describe practical strategies to make your products, services and ideas 'Irresistible,' based on my recent presentation at the International Association of Business Communicators (IABC) Conference, in Hartford, Connecticut, outlining the 8 key 'PERSUADE' principles you can apply to your own business. Don't miss the 10 New Years Resolutions for Marketing Success that can help Recharge! your marketing in 2009, and, for your amusement, see "Office Jargon 101" in the form of Insty-Coasters. You can print and use... or just have fun using the advice they profess.
2008 saw many bumps in the road for many businesses, and it's still unclear what 2009 will bring. Good luck kicking off the new year with winning marketing campaigns, irresistible strategies for success, resolutions you can do (Yes You Can!) and Insty-Coaster Office Jargon 101 you can't live without.
Happy Marketing!
Seniors, particularly those with high net worth, though much sought after, are an illusive audience to influence. They often live in protected environments behind gated communities in enclaves such as Palm Beach and Boca Raton, generally do not use email as a primary communication medium and are often resistance to seminars or being 'sold' on complex products. So, a successful marketing campaign to influence wealthy seniors provides a good example of what can be done. Read more.
The envelope please... In an unprecedented showing, two marketing programs created by Droz and Associates, captured top honors in this year's "Marketer of the Year" awards, the Oscars of the Marketing Industry, sponsored by the American Marketing Association. Read more.
The New Year is a good time to develop good marketing habits. Here are 10 Simple Marketing Resolutions to Recharge Your Marketing for 2009. Read the list.
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Droz & Associates ï Integrated Marketing ï Pittsburgh, PA
412.338.1818 ï info@droz.com
