In a presidential campaign full of "firsts," we can add to this already impressive list: the first systematically logo-branded presidential candidate. Everything changed with the introduction of the Obama "O." Read more.
The Politics of Branding and Tough Times
Some histories of branding suggest that it all started with marking beer barrels, but, archeologists suggest that brands and 'personas' have helped companies, candidates, and potentates differentiate and elevate themselves since Mesopotamian times. Sumarians and wanderers from 7000 B.C. marked their clay vessels with imprinted 'logos,' and pharaohs and kings marked their authority with wax imprints of their rings, pyramids, flags, and grand associations with the deity. (ex: Sun King)
Fast forward to the election of 2008. You'll see in the article written by our own Rob Handley, how Obama used branding better than any other presidential candidate in recent history. Check out the "Obama Gothic" illustration by our own Frank Harris, available as a signed, limited edition print, and hear an interview where I discuss Sarah Palin's brand plan for the future. For those trying to make the most of our economic woes, a recent article on Marketing in Tough Times might help.
Whether you're running for president, potentate, or from your past, check out great campaigns on our site, blog, or presentations. And, in the New Year, we hope to see your pyramid or good name take center stage.
Happy Branding!
Branding yourself as a person is a powerful thing, and it can be difficult to overcome some of the attributes associated with you under such a bright spotlight. Difficult, but not impossible. Listen as Dan discusses some rebranding options on the KDKA Radio Morning Show with John Shumway.
So, it's official...we're in a recession. Now what? Reduce your marketing budget? Lower prices? Close up shop? Or...read Dan's article (PDF) in the Pittsburgh Post-Gazette that outlines what you can do to pull ahead of the pack. Through good times and bad, Droz can help you make the most of what you've got.
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Droz & Associates ï Integrated Marketing ï Pittsburgh, PA
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