Schools can be difficult to market, especially a school coming into the market as a complete unknown. You have to reach the decision makers, the parents, but you also have to reach the students and get their buy in. You have two different demographics that respond to two different types of messages, and have to be reached by completely different mediums. Read more.
In the race to create meaningful relationships with customers and communities, Web 2.0 is pulling ahead. Although traditional print, broadcast and media relations are still in the race, they're straining to keep pace. While some firms are dabbling in the new social media, we have researched and applied new media and emerging best practices. We can plan and implement diversified, integrated and appropriate marketing programs for clients, now.
Sure you can 'Google' us (and our clients) and see us (and them) on page 1. But, you can also engage us on our blog, track me down on Facebook, friend my on MySpace, join me on LinkedIn, follow me on Twitter, or mock me on YouTube. Social media isn't just social. The key word is "media."
In this issue, you'll learn how we helped the Propel Schools expand their reach, creating a waiting list for a new high school. Then explore the world of Marketing and PR 2.0, how to get more business and more coverage by leveraging social networks. And, some traditional PR tips that help you spread the word.
We are reading less and surfing more. Podcasting, blogging and other forms of community building are coming around the bend, challenging traditional print, broadcast, direct and PR. It's a fast track, but with the willingness to get into the new race, we can make sure you take the lead and stay there.
Just as print media has been hammered by the onslaught of new media marketing, so have the methods for disseminating information changed. Public Relations, getting the right message to the right people, has become a fast changing game. Markets have become affinity groups, communities and forums. The result: limiting PR exposure to conventional tactics yields increasingly diminishing returns. Read more.
Making phone calls, sending e-mails, efficient follow-ups, finding the right person, getting scooped, lengthy pitches, lead times, and generating interest. Whew!! Read more.
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Droz & Associates ï Integrated Marketing ï Pittsburgh, PA
412.338.1818 ï info@droz.com
