Horovitz, Rudoy & Roteman Market Planning, Branding and Integrated Marketing Communications Challenge: Horovitz, Rudoy and Roteman, a leading full service accounting firm in Pittsburgh, facing increased competition and changing market conditions, needed to make the transition from traditional accounting services to a more diversified financial services and consulting firm, to allow for more cross selling and prospecting opportunities. Solution: Droz and Associated facilitated a series of “client advisory panels” to determine emerging client needs and perceptions that led to the creation of new practice groups and services including a Business Growth Strategies Division, Litigation Support Services, Payroll Services, Computer Consulting and Investment Advisory Services. A new identity program was developed that was applied to: new collateral materials, including brochures, newsletters and presentation materials web site, providing online information about the firm announcements, press kits and editorial coverage a seminar program Result: The firm has grown over 60%, moved to new office space and successfully expanded both the average revenue per client and client profitability. Back to Professional Practices Case Studies
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