The Gustine Company Integrated Real Estate Solutions Branding, Strategic Planning, Marketing Communications, Public Relations and Web Site Development Challenge: Gustine is a regional multi-disciplinary real estate developer with experience in commercial and retail site selection, project management and leasing. Despite its capabilities, the firm did not have strong share-of-mind and was not being considered for many projects for which it was well qualified. In addition, the firm wanted to expand its penetration in the retail development market beyond the region. Solution: Droz created an integrated marketing program, combining public relations, branding, trade show strategies and collateral material. By identifying target audiences and the media to reach them, placements were made in major regional and national trade publications, and direct contact was made with major retail prospects. Initiatives included: Public relations Branding Proposal format Trade show strategy Result: The company is ahead of projections, and has already acquired another firm to enhance growth in other markets. Back to Business Services Case Studies
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