Dickie, McCamey & Chilcote Putting the Law to Work for You Branding, Strategic Planning and Integrated Marketing Communications Challenge: Dickie, McCamey and Chilcote, P.C., is one of the oldest and largest law firms in Western Pennsylvania, with a reputation as one of the nation’s best litigation firms. As competition increased and margins declined for legal services, DROZ worked to reposition the firm as a progressive corporate and litigation firm. Solution: Droz created a new brand, emphasizing a corporate market segment focus. Over a period of five years, we have successfully developed and executed the firm’s collateral, advertising, public relations, Internet and sales training strategies. These have included: branding, tag line and ad campaigns flexible system of collateral materials national public relations program sales, cross-selling and marketing skills training program strategic planning Result: The firm has expanded into a broader corporate arena, added two additional offices, and is a significant national player in the National corporate compliance and litigation arenas. Back to Professional Practices Case Studies
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